Swell Releases New Influencer Marketing Technology

Swell adds influencer marketing technology to its suite of incentive marketing tools

BOSTON (PRWEB) May 02, 2018

Swell announced today that it has added Influencer Marketing technology to its suite of incentive marketing products. The newest addition to the platform allows merchants to offer targeted incentives via cash payouts to high-value industry influencers and brand ambassadors.

Joining a suite already renowned for its industry-leading rewards, referral, and email acquisition tools, the influencer marketing tool reflects a commitment by Swell to driving down customer acquisition costs and attracting high lifetime value shoppers for ecommerce businesses. A study by MarketingProfs showed that consumers are at least 10 times more likely to purchase a product recommended by a non-celebrity influencer than a celebrity. This reflects a greater trend in modern consumer behavior and the need for ecommerce businesses to develop intimate connections with a more engaged and accessible base of brand advocates.

“The most impactful influencer marketing programs take a meticulously targeted approach to ambassador identification and cultivation,” said Josh Enzer, CEO of Swell. “Our tool is designed specifically to address this by allowing merchants to comprehensively discover potential influencers, and then personalize and control program functionality down to individual influencer incentives and payment preferences.”

Swell combines its advanced Influencer Program with its trademark flexible program deployment; using their Javascript SDK, merchants can create more personalized on-site experiences for these new brand advocates, which increase influencer conversions and engagement.

Businesses interested in working with Swell to launch a stand-alone influencer marketing strategy or an influencer marketing strategy as part of a comprehensive incentive marketing program can reach out to the company via email at team(at)swellrewards.com, or submit a demo request through their website: http://www.swellrewards.com/demo

About Swell

Swell is a leader in the incentive marketing space with the goal of helping merchants both large and small drive specific customer behaviors via targeted incentives. Their suite of tools has been used by over 20,000 businesses since the company’s founding in January 2015. Swell is based in Boston, MA.

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