Behind every great smash hit in the marketplace, there are also some that didn't quite stand the test of time. Companies large and small create a product they think will be a success, but instead, it ends up being a footnote to retail history.

From clear soda to green ketchup, check out some of the products that hit the shelves, and didn't exactly stay on them.

Jolt Cola

Credit: Facebook / Jolt Cola

Jolt Cola, the soda with extra caffeine and sugar that was introduced in 1985 and appealed to college students who needed to stay awake, disappeared from shelves in the 2000s. However, the drink is going to hit the shelves again in September 2017, reportedly only at Dollar General stores.

Crystal Pepsi

Credit: Getty Images / Theo Wargo

In 1992, Pepsi introduced a clear cola, Crystal Pepsi, which was popularized in a Super Bowl commercial with Van Halen's "Right Now." However, the product was discontinued in 1993. After limited releases in 2015 and 2016, Crystal Pepsi returned in a limited capacity one last time in August 2017.

Apple Newton

Credit: AP / Richard Drew

While Apple has had great success with products, the Newton wasn't one of them. The handheld pad was introduced in 1993, and eventually discontinued in 1998. However, it is the forerunner to Apple's successful iPads and iPhones that came in the next decade.

Trump: The Game

Credit: AP / James Brooks

Real estate mogul Donald Trump released Trump: The Game in 1989, but it sold fewer than a million copies. The game was reissued in 2004 after his emergence as a reality TV star, but the game had minimal success the second time around. It now is a collector's item with Trump becoming president.

Nintendo Virtual Boy

Credit: Adam Wojewidka via Flickr (CC BY-SA)

Nintendo tried to get into the world of 3D gaming in 1995, introducing Virtual Boy. However, the product was pulled off the shelf the next year after complaints about the game's monochromatic display, cost quality.

Google Glass

Credit: AP / Jeff Chiu

Google introduced the Glass in 2014, high-tech glasses that would beam relevant information to the wearer. However, the $1,500 eyewear frequently didn't work as seamlessly as the company hoped, and the plug was pulled in 2015.

New Coke

Credit: AP / Charles Kelly

In 1985, Coke changed the formula of its signature beverage, branded as New Coke. However, after the public reaction to the disappearance of the original formula, the company reintroduced the old beverage as "Coca-Cola Classic." New Coke eventually disappeared by 1992.


Credit: AP / Carolyn Kaster

In 1997, Coca-Cola introduced Surge, a citrus-flavored drink meant to compete with Mountain Dew. However, it didn't prove to be a big success, and disappeared in 2003. There had been some attempts to restart the product in 2014 and 2015 in limited form, but it is currently only available in the resale market.

Pepsi Blue

Credit: Getty Images

Pepsi introduced Pepsi Blue in 2002, which was a drink to compete with the success of Vanilla Coke, and was a berry-flavored cola. The product didn't last long, and was discontinued in 2004 in the United States. But you can still get it in Indonesia and the Philippines.

Mobile ESPN

Credit: AP / David Duprey

In 2006, Mobile ESPN was launched, providing a service targeted at sports fans. However, while the product promised exclusive content, it only had one phone that cost $400, and quickly was discontinued.

Amazon Fire phone

Credit: Getty Images / Justin Sullivan

The Amazon Fire phone was introduced in 2014, looking to take on iPhones and Android devices. However, behind the curve and with a fraction of apps of the other two phone types, the Fire quickly disappeared from the marketplace.

Microsoft Zune

Credit: AP / Elaine Thompson

Microsoft introduced the Zune in 2006 to try and compete with Apple's iPod, but it didn't catch on and eventually was discontinued by 2011.

BlackBerry Storm

Credit: AP / Paul Sakuma

With the initial success of the iPhone, BlackBerry came up with the Storm, which was supposed to merge the keyboard-familiar layout of the BlackBerry with the touch-screen of the iPhone. The Storm was plagued with technical issues, and even with a successor hoping to correct some of the problems, BlackBerry didn't have a success on its hands. The company eventually announced it would stop manufacturing phones in 2016.

Heinz 'E-Z Squirt' Ketchup

Credit: AP; Getty Images; AP

In 2000, Heinz introduced green ketchup in "E-Z Squirt" bottles that were targeted at kids, and initially, the product was a success, with a purple shade introduced in 2001 and blue in 2003. However, by 2006, kids had tired of the product and the color was discontinued, with the exception of green's return in a 2012 Burger King promotion.

Hi-C Ecto Cooler

Credit: AP / Invision for Sony

In 1987, with the release of the cartoon series "The Real Ghostbusters," Hi-C rebranded its Citrus Cooler as Ecto Cooler, which was supposed to be a short-lived flavor. However, it outlasted the series and lasted until 2001. The flavor was brought back briefly in 2016 with the "Ghostbusters" movie, but only lasted until the end of the year.

Sprite Remix

Credit: Getty Images / Coca-Cola

In 2003, Coca-Cola introduced Sprite Remix, which as a different flavoring of its popular lemon-lime beverage Sprite. The product only lasted until 2005, although an offshoot of the beverage called Sprite Tropical Mix surfaced in 2015 in limited release.


Credit: AP / Mark Lennihan

WebTV was introduced in 1996 and would allow customers to surf the web on their television. The company was acquired by Microsoft in 1997, and eventually was discontinued without even passing the 1 million subscriber mark.

HP Touchpad

Credit: AP / Eric Risberg

In July 2011, HP announced the Touchpad, meant to take on Apple's iPad. But just a month later, HP announced it was pivoting away from mobile, rendering the Touchpad to the clearance rack in a hurry.

McDonald's Arch Deluxe

Credit: AP / Richard Drew

In 1996, McDonald's introduced the Arch Deluxe burger, meant to appeal to adults. Despite a large marketing campaign, the burger never caught on and was discontinued in 2000.

Pizza Hut TripleDecker Pizza

Credit: AP / Richard Drew

Pizza Hut came up with the TripleDecker pizza in 1996, which was a layer of crust, topped with a layer of cheese, then another layer of crust before toppings were added. The extra layer didn't mean extra sales, and the style of pizza was discontinued.

McDonald's Chicken McGrill

Credit: Getty Images / Stephen Chernin

The Chicken McGrill was introduced in 1999 after McDonald's had a McGrilled Chicken Sandwich in the early 1990s, but this version of the sandwich was discontinued in 2005.

Burger King's Satisfries

Credit: AP / Stephan Savoia

Satisfries were introduced in 2013 with 40 percent less fat and 30 percent less calories. However, the low-fat French fries didn't catch on, and they were discontinued in 2014.

McDonald's McDLT

Credit: AP / Richard Drew

What was unique about McDonald's McDLT when it was introduced in 1984 wasn't the actual food, but the packaging. The burger and bottom bun were placed in one side of a polystyrene foam container, while the lettuce, tomato and top bun were "cool" in another container. The burger was discontinued in the early 1990s as polystyrene became known more as environmentally unfriendly.

Burger King's Enormous Omelet Sandwich

Credit: Getty Images / Tim Boyle

Burger King introduced the Enormous Omelet Sandwich in 2005, but it came at a time when people were looking for healthier breakfast options. The sandwich is no longer available in the U.S., but can be found in some overseas markets.


Credit: AP / Richard Drew

In 1995, Pepsi came up with Josta, a fruity-tasting soda that became the first energy drink produced by a major U.S. beverage company. The drink only lasted until 1999, when the company came up with a different strategy.

Ore-Ida Funky Fries

Credit: AP / Keith Srakocic

In 2002, Ore-Ida introduced Funky Fries, in which French fries were given different colors and flavors, including Kool Blue, Cocoa Crispers, Sour Cream & Jive, Crunchy Rings and Cinna-Stiks. They didn't last long, disappearing from shelves in 2003.

Ford Edsel

Credit: AP

One of the most famous failures in marketing history by a large American corporation, the Ford Edsel was introduced after a $400 million investment in 1957. But the large car didn't resonate with buyers, and it was discontinued in 1960.

Orbitz soda

Credit: Amauri Arvizu via Flickr (CC BY-SA)

Orbitz soda, which resembled more of a lava lamp than a drink, was introduced in 1997. However, the soda disappeared from shelves a year later.


Credit: AP / Mark Lennihan

In 2009, the JooJoo -- follow-up to the CrunchPad -- was introduced, in the hope that consumers would pay $499 for a tablet that could surf the internet for the same price as the Apple iPad. They didn't, and the JooJoo was gone by 2010.

Galaxy Note 7

Credit: AP / Audrey McAvoy

In August 2016, Samsung introduced the Galaxy Note 7, a sleek, fast phone for consumers. Unfortunately for some who purchased the product, some randomly caught fire, and after a recall, the company couldn't solve the issue. The phone was discontinued in October 2016.

Keurig Kold

Credit: Sylvain Daoust via Flickr (CC BY-SA)

Bolstered by the success of hot beverage makers, Keurig introduced the Kold machine in 2015, which would make chilled drinks, including Coca-Cola products. Unfortunately, the product proved to be noisy and too expensive for many consumers who could easily get a can out of the fridge, and it was eventually discontinued.

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