Retail Roundup: Firm's new location is a sign of its new focus

It’s a sign of the times.

Signs By Tomorrow East Northport, a 15-year-old franchise, relocated from Commack to the Hauppauge Industrial Park in September and is now known as Signs By Tomorrow Commack-Hauppauge.

“We wanted to relocate to a place … that’s closer to the corporate customers that we do business with,” franchise owner Ronald Facchiano said.

Using in-house graphic design services, the store designs banners, business cards, postcard mailers, brochures, graphics displayed on vans and box trucks, indoor and outdoor signs, electronic signage and other products.

“We basically do high-end signage for corporations. ... We’re really branding specialists,” Facchiano said.

The local franchise was founded in 2003 in East Northport, and relocated in 2011 to a free-standing building on Jericho Turnpike in Commack, he said.

The Commack store had been seeing a lot of walk-in customers, but Facchiano wanted to focus more on corporate clients, which is why he made the decision to relocate to the industrial park, he said.

The new, 2,500-square-foot store employs five people and is in leased space at 175 Commerce Dr., Unit C, in Hauppauge.

Signs By Tomorrow is a brand that was founded in 1986 and is owned by Plymouth, Michigan-based Alliance Franchise Brands.

Signs by Tomorrow has 90 locations in 30 states, but the Commack-Hauppauge store is the only one on Long Island.

Retail Roundup is a column about major retail news on Long Island — store openings, closings, expansions, acquisitions, etc. — that is published online and in the Monday paper. To read more of these columns, click here. If you have news to share, please send an email to Newsday reporter Tory N. Parrish at tory.parrish@newsday.com.

By Tory N. Parrish

tory.parrish@newsday.com@ToryParrish1

Tory N. Parrish covers retail and small business for Newsday. She has worked at the Pittsburgh Tribune-Review and Observer-Dispatch in Utica, N.Y.