EA brings players' faces into FIFA 13

EA Sports has always claimed that "it's in the game."

Now it's putting its money where its mouth is - Electronic Arts showcased its new face-capturing technology for FIFA 13, part of its best-selling soccer franchise. Inside Vanderbilt Hall in Grand Central in New York City, a series of cameras captured the details of the Tottenham Hotspur, a UK soccer club.

The new feature will also allow fans to immerse themselves in the world of FIFA like never before - they'll be able to put themselves into the game (well, their likenesses, at least).

FIFA 13 will be released on Sept. 27 in both the U.S. and Europe.