Samsung acquires Viv, seeks to create smartest digital assistant
Samsung buys technology to compete with Apple's Siri.
Samsung is joining the race to create the smartest digital assistant by acquiring Viv, a Silicon Valley startup launched by the same entrepreneurs who sold Siri to Apple.
The technology helps Samsung compete against the flock of voice-activated digital concierges such as Siri, Amazon's Alexa, Microsoft's Cortana and Google's Assistant.
Samsung plans to implant Viv into phones, televisions and a wide range of other devices.
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