Worst social media mistakes and mishaps by companies, brands

Social media mistakes by companies, brands, businesses and organizations have become more commonplace as brands struggle to engage with people in more conversational ways on social media.

From bad timing, ill-fated attempts to piggyback on breaking news or simply well-meaning campaigns that people took in unexpected directions, check out some social media mistakes below.

And tell us in the comments ones that stick in your mind.

Mobile users, click above to access the full list.