Toys R Us opens mobile-tech shopping

Toys R Us Tuesday announced several new advancements in its mobile technology capabilities, providing multichannel shoppers with new ways to learn about and take advantage of R-Us@ promotions by using mobile devices.

As part of these enhancements, the company has adopted a coupon bar code scanning technology in Toys R Us@ and Babies R Us@ stores across the country and has implemented a mobile messaging program, presenting on-the-go shoppers with the ability to receive exclusive text message offers directly to their mobile phones. These innovative services are now available to Toys R Us and Babies R Us shoppers across the United States.

Customers who are members of R-Us mailing lists will begin to receive mobile-enabled coupons. When the mobile version of an e-mail is displayed on a smart phone, print coupons are converted into an easily readable format, which can be scanned in-store from the shopper's phone screen.

Customers may sign up for the Toys R Us or Babies R Us mailing lists at Toysrus.com or Babiesrus.com by clicking "e-mail Sign Up" on the top navigation bar.