U.S. Postal Service rolls outclothing line

WASHINGTON -- The U.S. Postal Service, desperate and almost broke, is looking to the wallets of younger Americans for some relief.

The federal government's mail transport and delivery agency this week said it will roll out a line of apparel and accessories it plans to sell in department and specialty stores.

The "Rain Heat & Snow" brand of clothing, named after the Postal Service's motto trumpeting its carriers' determination to overcome whatever Mother Nature can throw at them, would put USPS in the "cutting edge of functional fashion," it said.

"The idea is to blend in with the younger audiences as well as the more educated consumer," said spokesman Roy Betts.

With the Postal Service losing roughly $25 million a day as more Americans opt for email and the Internet for communication, Betts said the mail agency wants to capture the interest of young people aged 18 to 44. -- Reuters