Sailor Brinkley-Cook has launched wellness brand

Sailor Brinkley-Cook, the 24-year-old daughter of Bridgehampton supermodel Christie Brinkley and ex-husband Peter Cook, has teamed with the founder of a prayer-candle company to launch a wellness-product brand, Sacred + Divine.

"I've always wanted to start my own brand. It's always been something that I've been very passionate about," Brinkley-Cook says by phone after an appearance on NBC's "Today" to promote her new venture. It launched Oct. 23 with a website featuring $45 meditation candles, $24 room sprays and, starting at $888, "angel number" necklaces that the site describes as "made by hand in Los Angeles with 14k recycled gold and responsibly-sourced diamonds." 

She found a partner in Ira Aldanmaz DeWitt, 51, founder of the candle company Saint and the wife of Bill DeWitt III, president of Major League Baseball's St. Louis Cardinals. "Our ideas really aligned, mine and Ira's," Brinkley-Cook says. They had met through "mutual friends and we were just super aligned with our intentions business-wise and also in creating this brand. So it came very naturally."

In the pseudoscience of numerology, angel numbers are sequential or repeating numbers "connected to a certain vibrational energy or frequency that holds meaning," explains the Sacred + Divine website. "Seeing a repeating number is as though your angels are pointing to you to deliver an important message." 

For example, the 444 necklace represents "comfort, faith and protection," while 555 represents "change and, more importantly, a reminder that change is often a good thing." The company has no necklace with 666, which, while identified as the Luciferian "Number of the Beast" in the Bible's New Testament Book of Revelation, is also a numerological reminder to refocus and to step back and see the bigger picture.

For Brinkley-Cook — who has been signed to modeling agency IMG and still models occasionally, and who famously competed on "Dancing with the Stars" in 2019 — the company is part of a youthful awakening experienced while she waited out the worst of the COVID-19 pandemic in her hometown of Sag Harbor. A graduate of East Hampton's Ross School, and currently on leave of absence from Manhattan's Parsons School of Design, Brinkley-Cook spent the lockdown earning her health-coach certification from the Institute for Integrative Nutrition through its yearlong online course. She also took a four-month Harvard Business School online class, Entrepreneurship Essentials.

As well, she says, "Something that I use to cope with my anxiety is taking mindful walks without my phone and trying to be very observant and aware of my surroundings. That was where I got connected to angel numbers because I started seeing these repetitive sequences. In life we have something called synchronicity … seeing something someplace at the time that you're thinking of it. So when I started seeing these angel numbers, I would look up what these numbers meant, and they really do have a meaning — a feeling of support from the universe."

At the moment, she'll be feeling support from family. "I'm just driving out East for Thanksgiving now" at her mom’s, she says. Her half-brother Jack Brinkley-Cook will be there, as well as her cabaret-singer half-sister Alexa Ray Joel, daughter of Christie Brinkley and her ex-husband, music star Billy Joel. "We all spend it together," Sailor says happily.