Taylor Swift is a fan and suddenly, so is everyone else. Travis Kelce jersey sales jump nearly 400%
Pop star Taylor Swift watches from a suite alongside Travis Kelce's mother, Donna Kelce, inside Arrowhead Stadium during the first half of an NFL football game between the Kansas City team and Chicago Bears Sunday in Kansas City, Mo. Credit: AP / Ed Zurga
Taylor Swift's trip to watch the Kansas City football team's Travis Kelce play football on Sunday didn't just have the internet talking nonstop. Following the 12-time Grammy Award winner's appearance at Arrowhead Stadium, jersey sales for the All-Pro tight end seemingly skyrocketed.
According to sportswear and fan merchandise company Fanatics, Kelce was one of the top 5-selling NFL players Sunday. He “saw a nearly 400% spike in sales throughout the Fanatics network of sites, including NFLShop.com,” a spokesperson told The Associated Press via email.
Sales spiked on the same day that Swift was spotted in Kansas City, watching the team play the Chicago Bears alongside Kelce’s mother, Donna, from one of the football stadium's glass-enclosed suites.
Kelce did not speak to reporters afterward, but he was spotted leaving Arrowhead with Swift by his side.
Still, just about everyone in the Kansas City locker room was buzzing about the news after Sunday's game, including coach Andy Reid, who joked, “I set them up.”
Swift has always been reluctant to discuss her personal life in public, but rumors have been flying about the pop star and the pro football player, both 33, in recent months — notably after a July episode of Kelce's “New Heights” podcast, when he said he was disappointed that he didn’t get to meet Swift and gift her a friendship bracelet during the Kansas City stop of her "Eras" tour. In a later appearance on the “The Pat McAfee Show,” Kelce revealed that he invited Swift to watch him play.
Swift is currently on a break from her "Eras" tour, which resumes Nov. 9 in Buenos Aires.
File - Kansas City Chiefs tight end Travis Kelce celebrates after scoring during the second half of an NFL football game against the Chicago Bears Sunday, Sept. 24, 2023, in Kansas City, Mo. Following Taylor Swift's appearance at the game, jersey sales for the All-Pro tight-end seemingly skyrocketed. Credit: AP/Ed Zurga
Beyond jersey sales, the NFL has also met the internet hype of Swift's trip to Arrowhead. As of Tuesday, the NFL's bio on X, the platform formerly known as Twitter, read “NFL (Taylor's Version)” alongside a photo of Swift and Donna Kelce watching Sunday's game. The bio and photo later changed in the afternoon to promote next Sunday’s Atlanta Falcons and Jacksonville Jaguars game in London.
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