Trademarking Sheen's catchphrases
Actor Charlie Sheen shows off his Detroit Tigers jersey during his performance at the Fox Theatre in Detroit. (April 2, 2011) Credit: AP
Not everyone may have Charlie Sheen's "Adonis DNA" but people may soon be able to wear it, chew on it, drink it and experience it in a video game, The Associated Press reports.
Within two weeks of Sheen's firing from television's top-rated comedy, a company with ties to the actor applied to trademark 22 of his catchphrases, including "Duh, Winning," "Vatican Assassin," "Tiger Blood" and "Rock Star From Mars."
That trademark is still up for grabs, but the applications point to a possible merchandising blitz.
Sheen's spokesman, Larry Solters, said yesterday that how the trademarks are used if they are approved will be determined later.
Records show Hyro-gliff, a California company formed last month, filed trademark applications between March 19 and 22. In filings, the company lists its address as the offices of Sheen's attorney, Marty Singer, who is pursuing a $100-million lawsuit against Warner Bros. and "Two and a Half Men" creator Chuck Lorre.
The company also applied to trademark Sheen's name and signature, as well as his nicknames for his home (Sober Valley Lodge) and his girlfriends (Sheen's Goddesses). The filings do not guarantee that any of the products will ever be made, but if approved they will protect Sheen's name and interests from others who try to make merchandise from his sound bites.
It could take a year or more for the government to register the trademarks.
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