Here come the 'Bridesmaids'

Here's the elevator pitch: It's "The Hangover" for women!

The trailer for the R-rated "Bridesmaids," about a bachelorette party that goes awry, was released by Universal Pictures earlier this week. It's co-written by "Saturday Night Live" cast member Kristen Wiig, who also stars as the reluctant maid of honor to Maya Rudolph (an "SNL" alum). The predominantly female cast includes Ellie Kemper (Erin on NBC's "The Office"), along with Melissa McCarthy (CBS' "Mike & Molly"), Wendi McLendon-Covey (Comedy Central's "Reno 911!") and Rose Byrne, who played pop singer Jackie Q in "Get Him to the Greek" and co-starred in TV's "Damages." In this movie, the peripheral roles go to the guys, including "Mad Men" star Jon Hamm.

If all that sounds like an answer to the countless Judd Apatow bromances of years past, you'll never guess who's producing. Yes, Apatow, left. (The film is directed by Paul Feig, his onetime collaborator on NBC's "Freaks and Geeks.") "Bridesmaids" marks the first female-oriented production from Apatow, who's better known for his dude appeal, and the trailer contains plenty of raunch: violent slapstick, inebriation, breast jokes, bodily humor. That last comes from McLendon-Covey, playing the kind of crass buddy character usually reserved for male actors like Zach Galifianakis.

Already the trailer is prompting polarized opinions. "This is going to be the greatest movie of all time," wrote one blogger at MTV, while movie-biz journalist Nikki Finke sniffed, "Not a single laugh in it. This is embarrassing." The film is due for release May 13.