The bowl is a super forum for movie ads

What's better than rooting for your favorite team on Super Bowl Sunday? Watching the commercials, of course.

Along with cars, beers and snack foods, movies will be relentlessly pitched at viewers of Super Bowl XLV, airing Feb. 6 on Fox. In fact, the studios bought at least 13 ad spots (average cost: about $3 million) during the game and pre-game show, a record number, according to Variety. Here's what you can expect to see.

Paramount may well dominate the game with six trailers. Look out for two animated movies, "Rango" (out March 4), with Johnny Depp voicing a googly eyed lizard, and "Kung Fu Panda 2" (May 26), plus two superhero films - "Thor" (May 6) and "Captain America" (July 22). The studio also bought a spot for "Transformers: Dark of the Moon" (July 1). And there's a trailer for J.J. Abrams' sci-fi film "Super 8" (June 10), whose plot is under wraps.

Another big player is Sony, which is touting "Priest" (May 13), starring Paul Bettany as a vampire-fighting holy warrior; the Adam Sandler-Jennifer Aniston romcom "Just Go With It" (Feb. 11); and the alien invasion flick "Battle: Los Angeles" (March 11).

Disney will unveil "Pirates of the Caribbean: On Stranger Tides" (May 20). Universal will show a glimpse of its head-scratching hybrid "Cowboys and Aliens" (July 29). Relativity Media will push its thriller "Limitless," starring Bradley Cooper and Robert De Niro, while Focus Features has a spot for "The Eagle" (Feb. 11), a sword-and-sandals drama with Channing Tatum.