Beyoncé, Pepsi enter into brand partnership
Beyoncé has signed a brand partnership with Pepsi that will include music and digital content and the fostering of new talent, Newsday's Frank Lovece reports. "We're very excited about the chance to 'share the stage' with an iconic star like Beyoncé . . . " PepsiCo global-marketing chief Frank Cooper III said in a statement. Beyoncé, in a separate statement, said the deal "allows me to work with a lifestyle brand with no compromise and without sacrificing my creativity."
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