Taio Cruz's 'Rokstarr' goes down easy

Like his countryman Jay Sean, British R&B singer Taio Cruz sure knows how to write a pop hit that goes down, down, down, down, down easy. Or should that be break, break-a break-break your heart?

With "Rokstarr" (Mercury), Cruz lays out a string of radio-friendly, dance-floor-ready anthems, including the No. 1 single "Break Your Heart" and the equally infectious "Dirty Picture" duet with Ke$ha. The formula works, even when extended to "Dynamite" and "Take Me Back." "Rokstarr" all sounds interchangeable, but with so many potential hits that may prove to be a pretty smart strategy.

TAIO CRUZ "Rokstarr"

THE GRADE B-

BOTTOM LINE Simple, slick, but kinda anonymous Europop