Taylor Inc.: A Swift two nights at Nassau Coliseum

Taylor Swift is waiting until she finishes her current tour, which stops at Nassau Coliseum Friday night and Saturday, before wrapping up work on the follow-up to her "Fearless" album. But that doesn't mean she's put the other parts of the Taylor Swift empire on hold.

According to a recent poll by the marketing research firm ARSgroup, Swift, 20, is both well-liked and respected, with 50 percent of those surveyed saying they liked the singer-songwriter and 56 percent saying they would be likely to listen to her opinions on products.

It's no wonder the Grammy winner has developed partnerships in many different sectors outside of music. While she works on new music, here are five other Taylor-related products she is offering:

1. COVERGIRL She's going to help launch a new line of luxury products for the company in January and has just shot her first ads for them. "I have admired many of the CoverGirls since I was a little girl . . . great artists and actresses who are confident and still themselves," she said.

2. SONY ELECTRONICS She's helping launch the company's Cyber-shot TX7 camera with a new campaign, including a new TV ad. "My fans are on the cutting edge, and I'm very interested in the newest and best technologies out there," Swift said.

3 'VALENTINE'S DAY' Swift's acting debut comes out on DVD Tuesday, including the video for her single "Today Was a Fairytale."

4. AMERICAN GREETINGS She has a line of greeting cards called the Taylor Swift Collection, available online and in stores, featuring her music, pictures and quotes.

SEE PHOTOSTaylor Swift through the years

5. COMCAST She's launched "Taylor Swift HD" with the cable provider, an on-demand channel featuring her videos and behind-the-scenes clips.

WHO Taylor Swift

WHEN | WHERE 7 p.m. Friday and Saturday, Nassau Coliseum

INFO $25-$69.50; 800-745- 3000; nassaucoliseum.com

SETLIST

"You Belong With Me"

"Our Song"

"Tell Me Why"

"Teardrops on My Guitar"

"Fearless"

"Forever and Always"

"Hey, Stephen"

"Fifteen"

"Tim McGraw"

"White Horse"

"The Way I Loved You"

"You're Not Sorry"

"Picture To Burn"

Encore: "Today Was a Fairytale"

"Should've Said No"

WHAT CRITICS SAY

The last time Swift played the area, she received an enormous standing ovation at Madison Square Garden that lasted nearly five minutes. Judging from the response in other cities, not much has changed in the past eight months.

* "Swift's deft touch is as much about packaging and performance as songwriting and lyrics, though she clearly excels at both in her target market."

- John Wenzel, Denver Post

* "What Swift lacked in range can easily be overlooked by the warmth, confidence and a genuine sense of gratitude that she exudes while on stage. It had the crowd gushing about her performance all the way to the parking lot."

- Lindsey Baguio, Orange County Register