"Dr. Seuss' The Lorax" raked in all kinds of green, earning $70.7 million in its first weekend to score the biggest box-office debut of the year by far, The Associated Press reports.

The 3-D animated family film from Universal Pictures, featuring the voices of Danny DeVito, Zac Efron and Taylor Swift, is based on Seuss' cautionary fable about the importance of preserving the environment.

"The Lorax" comes from the makers of "Despicable Me" -- Illumination Entertainment, led by producer Christopher Meledandri -- and director Chris Renaud. It scored the biggest opening for a Dr. Seuss adaptation, topping the $55.1 million that "How the Grinch Stole Christmas" made in 2000.

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