Candy will be dandy on Super Bowl Sunday when "Skittles...

Candy will be dandy on Super Bowl Sunday when "Skittles Commercial: The Broadway Musical" comes to Town Hall for one performance only. Credit: Getty Images

There are plenty of people who only watch the Super Bowl for commercials and the halftime show (guilty!). But that gang will have to make a choice this year. Candy maker Skittles has announced that it will forgo an ad during the game in favor of — huh? — a Broadway musical.

It's a follow-up to the company's 2018 marketing effort, an exclusive commercial starring David Schwimmer that was shown to only one person but somehow got all kinds of social-media buzz. It's quite the leap to a full-scale, 30-minute musical, but hey, it's the Super Bowl. And the show, titled "Skittles Commercial: The Broadway Musical," has some serious theatrical cred. It's being written by Will Eno, whose 2005 work "Thom Pain (based on nothing)" was a Pulitzer Prize finalist. Drew Gasparini is doing the music, Nathaniel Lawlor will pen the lyrics, and Sarah Benson, artistic director of SoHo Rep, will direct.

The show, a take on consumerism and brand identity, will have one performance only, at 1 p.m. on Feb. 3 at Town Hall in Times Square, with all proceeds going to Broadway Cares/Equity Fights AIDS (tickets, from $32, at ticketmaster.com). 

The big secret is which major celebrity — that's the promise — will star? Someone sweet, no doubt. 

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