‘Celebrity Apprentice’ premieres to low ratings
Arnold Schwarzenegger debuted as the new host of NBC's "Celebrity Apprentice" on Monday night. Credit: NBC / Art Streiber
The premiere of NBC’s revamped “The Celebrity Apprentice” starring Arnold Schwarzenegger didn’t have much muscle in the ratings.
The show, with the “Terminator” star replacing president-elect Donald Trump, averaged only a 1.3 rating among adults 18-49 and 4.9 million viewers according to preliminary figures released by Nielsen Media Research on Tuesday.
The show is down 35 percent from its Trump-hosted season premiere in 2015. By contrast, its competition in Monday’s 8-10 p.m. time slot, ABC’s “The Bachelor,” came in with a 2.1 in the demo and 6.56 million viewers.
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