From left, Landon Liboiron and Bill Skarsgard in a scene...

From left, Landon Liboiron and Bill Skarsgard in a scene from Netflix's "Hemlock Grove." Credit: Netflix

Nevertheless, suspicion falls instantly on Peter Rumancek (Landon Liboiron, "DeGrassi: The Next Generation"), a teen who lives in a dilapidated trailer with mom, Lynda (Lili Taylor), and in the casual racism of the town, is decried as a "gypsy" -- but who is also quite possibly a werewolf, too.

The cops are also intrigued with Roman Godfrey (Bill Skarsgård), scion of the town's great fortune, The Godfrey Institute. The company's headquarters, a gleaming glass skyscraper, looms over Hemlock Grove as a reminder of the family's omnipotence.

Roman has special powers too, as does his alluring, exotic and particularly treacherous mother, Olivia (Famke Janssen, of the "X-Men" trilogy). Meanwhile, what to make of Roman's unusual sister, known as "Sis": She's intelligent, sensitive, shy -- also about eight feet tall, with a huge protruding glass eyeball. Like "House of Cards" -- the Kevin Spacey political thriller that was Netflix's entree into the world of original production -- all 13 episodes of "Grove" are available Friday.

Based on the celebrated debut novel of 28-year-old screenwriter Brian McGreevy, "Hemlock Grove" is neither that failure nor that masterpiece but an intriguing oddball that's made some rookie mistakes in the first three episodes. Those include nonlinear storytelling that may work in novel form but not (always) on TV. McGreevy -- who is showrunner along with grindhouse specialist Eli Roth -- has also frontloaded his yarn with all sorts of genre tropes, from teen soaps to splatter flicks. That's all part of the fun, but also part of the confusion.

Best to keep in mind that this isn't a traditional "TV series," but an emerging new genre of its own -- the binge series designed for consumption in one massive gulp, or a few gulps. McGreevy is allowed to (and probably should) make up his own rules as he goes along, but that doesn't mean those who swallow this won't get indigestion.

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