Katie Couric: A tale of two promos
Media personality Katie Couric attends the 2010 Matrix Awards presented by New York Women in Communications at The Waldorf Astoria in Manhattan. (April 19, 2010) Credit: Getty Images
Katie Couric will launch her new daytime talk show in September, and as is customary before any new launch, the promotional spots arrive. I thought it'd be fun to compare this brand new one with a representative promotional spot that aired early in her "CBS Evening News" tenure (She began at CBS almost exactly six years ago, and started at "EN" Sept. 5, 2006.)
And guess what? It is! Fun, that is .?.?. Now, don't blame Katie for the radical makeover here — promo departments have a mind of their own — but it does give you a Birdseye view of how TV can refashion, or repackage, personalities at will .?.?. sometimes ludicrously so. Let's start with CBS, shall we?
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