M&M's 'It's that kinda party' tops grad school review
M&M's new character, Ms. Brown, made her debut during a commercial televised during the 2012 Super Bowl. (Jan. 31, 2012) Credit: AP
Another contest winner: M&M's "It's THAT Kinda Party" came out on top of the Kellogg grad school student-led review of the ads. This is sort of a prestigious contest, if you will -- conducted by a major Midwest business grad school, affiliated with Northwestern. It was the eighth Kellogg School Super Bowl Advertising Review. Students base their picks on how effective the ad is from a marketing standpoint. It made my top ten too.
Per the release:
Hey! Let's watch again, shall we?
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