Mitchell B. Modell, CEO & President of Modell's Sporting Goods,...

Mitchell B. Modell, CEO & President of Modell's Sporting Goods, America's oldest, family-owned-and-operated retailer of sporting goods and athletic wear, goes undercover in his company on the fourth season premiere of Uundercove Boss, Friday, Nov. 2 (8:00 -- 9:00 PM, ET/PT) on the CBS Television Network Credit: CBS Photo

What's good about him is that he actually appears to listen and care about their concerns. Of course, the camera's running and it's easy to call "Undercover Boss" just another marketing initiative among many that a featured company is lucky enough to deploy. But if Modell is faking this, he may just deserve a reality show of his own. His brief excursion to the remote outposts of his company hardly qualifies as an exhaustive look at his company's problems -- and in fact Modell's looks like another company that grew too fast before running up against that brick wall called the Great Recession. But at least this CEO looks like someone who's willing to try some unorthodox -- and humane -- ways around it.

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