Bridgestone usually has a presence in the Super Bowl -- and this year a little more of one. Sponsoring the halftime show with the Black Eyed Peas, it will also spend (at least) $6 million on two spots (likely much more). Advertisers are -- cleverly, in my opinion -- teasing their spots with these brief viral clips. Will they make you buy Bridgestone tires? Unlikely -- but you will be very careful (as if you aren't already) about hitting the reply-all button ...

 

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