The Esquire Network: It's a guy thing
From left, Nick Sullivan, Esquire Fashion Director, and Wendell Brown, Esquire Senior Fashion Editor, attend Salvatore Ferragamo men's customization event with Esquire at Salvatore Ferragamo in Manhattan. (April 11, 2013) Credit: Getty Images
The Esquire Network was supposed to launch Monday, replacing G4, a little-viewed channel aimed at video-game enthusiasts. But earlier this week, the launch was postponed until summer to create more original programming. When it premieres, the new network will aim to attract male viewers by bringing the sensibility of the venerable men's magazine to TV.
Nearly a quarter-century ago, the magazine tried its hand at TV with "Esquire: About Men, for Women," a weekly newsmagazine on Lifetime, then as now a channel aimed at female viewers. The show ostensibly enlightened women about what made men tick, filtered through the sensibility of the "venerable" magazine.
Here are five things about that show:
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