Disney Store introduces Sleep Shop Hotline with bedtime messages from classic characters

Parents can add a touch of Disney magic to their children's bedtime routines. 

The Disney Store recently announced its new Sleep Shop Hotline, a fun way for kids to hear a special bedtime message from some of their favorite characters. Through Aug. 31, simply call 1-877-7-MICKEY to connect with Mickey Mouse, Minnie Mouse, Donald Duck, Daisy Duck or Goofy. 

Each time a child calls, he or she will be prompted to choose a character. The message highlights what the character did during the day and addresses typical nighttime routines, like brushing teeth and reading stories. 

Bedtime isn't easy for parents, either, especially heading into the back-to-school season. A 2017 OnePoll study found that 77 percent of parents are exhausted by the process of getting their children to sleep. 

“As a mom of two extremely busy toddlers, I know keeping consistent napping schedules and bedtime routines can be a major production — from stall tactics to short naps and pre-dawn wake ups, it can be hard on everyone in the household," said Lauren Olson, pediatric sleep coach.

To help parents, Olson provided these three tips: 

For the early riser: Invest in blackout shades and use a light that shines once it’s time to start the day.

For the kid who refuses to sleep/scared to sleep: Try a special bedtime friend like a blanket or stuffed toy that will put them at ease when they need to fall asleep. Encourage kids to hold and squeeze a nighttime buddy to relieve their worries.

For the night owls: Be consistent with bedtime to get kids on sleep schedules so they're ready to fall asleep.