You can use Jason Aloe Vera 98% Gel anytime but...

You can use Jason Aloe Vera 98% Gel anytime but the non-oily moisturizer's distinct "cooling" effect is great on beach days. Allantoin and vitamin B5 soothe burned or newly shaven skin; $13.45 at natural food stores and Jason-personalcare.com. Credit: Handout

Nope, it's not your mother's zinc oxide, that's for sure. Back in the day, that stuff looked like cream cheese on your nose. Own's Dual Protecting Day Lotion SPF30 is a nongreasy, clear version, $22.99; at Ulta and ownproducts.com.

Murad's Essential-C Sun Balm Broad Spectrum SPF 35, launched last month, defends against UVA (aging) and UVB (burning) rays, and antioxidants combat free radicals -- plus the convenient size is perfect for purses or beach totes, $25; at select Sephora and Ulta stores, and murad.com.

Pacific Illusions Beauty Paraben Free Mineral Base Lipstick offers sultry shades like Antigua, and heals sun-fried lips with shea butter, vitamin E, and avocado, jojoba and grapeseed oils, hydrating and promoting elasticity (use at night, post-sun, as there's no SPF), $24; at artisangemsboutique.com.

You can use Jason Aloe Vera 98% Gel anytime, but the non-oily moisturizer's distinct cooling effect is great on beach days. Allantoin and vitamin B5 soothe burned or newly shaven skin, $13.45; at natural food stores and Jason-personalcare.com.

Vichy Thermal Water hydrates the Sahara that is your skin after a day at the beach. Spray this soothing mineral water mist on your face at night and/or in the morning, $14; at Walgreens, CVS, Duane Reade stores and vichyusa.com.

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