Billy Reid is still Southern smooth

The Lousiana-born, Alabama-based designer offers more of that Southern preppy charm that inspired GQ to crown him “Best New Menswear Designer of 2010.”

Reid is all about tailored details – down to naming each outfit after a hypothetical character, like Bitt Hammonds (“always sockless, never Scotchless”) in a navy herringbone suit, or Simmons Hebert (“eighth-year Tulane undergrad”) in a patchwork madras jacket, cashmere cabled vest, distressed cords and alligator loafers.

Even sullied by BP oil spills, the South always has style.