Actress Emma Roberts attends The Shops at Target event at...

Actress Emma Roberts attends The Shops at Target event at the IAC Building on Tuesday in New York. (May 1, 2012) Credit: AP / Evan Agostini

The Shops at Target launched this weekend, and even celebrities are excited for the affordable goods.

On hand for the celebration in Manhattan Tuesday night were Food Network star Giada De Laurentiis and actresses Emma Roberts, January Jones, Leelee Sobieski and Amanda Setton.

The five mini shops now inside Target stores are:

Designer lovers on a budget need not worry; the Shops at Target does not mean the end of Jason Wu style designer collaborations. Roberts, who was wearing a preppy Webster for Target cardigan, said she hopes Missoni will do another collection for the store. "I didn't get everything I wanted the first time!" she said while walking the red carpet.

Merchandise is also available online at target.com.

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