J.C. Penney has a new look

JCP's NEW LOOK JCPenney hopes to put some jolt back into JCP. The new home department boasts chic names like Jonathan Adler, Bodum, sleek Swedish label Ordning & Reda and Michael Graves (love his bread-shaped chrome toaster). As for baubles you can flaunt, the new JCP Bijoux Bar features jewelry by Kenneth Jay Lane, Kara Ross and others ($30 to $395--this KJL by Kenneth Jay Lane Flat Disc Bib necklace, $150); at many JCPenney stores (call 800-322-1189 for stores near you). Credit: Handout
J.C. Penney hopes to put some jolt back into the brand.
The new home department boasts chic names like Jonathan Adler, Bodum, sleek Swedish label Ordning & Reda and Michael Graves (love his bread-shaped chrome toaster).
Guys get summerwear from hip Burkman Bros, and the new Bijoux Bar features jewelry by Kenneth Jay Lane, Kara Ross and others ($30 to $395; pictured: KJL by Kenneth Jay Lane's bib necklace, $150); at many J.C. Penney stores.
Call 800-322-1189 for locations.