The William Rast fall 2010 collection is modeled during Fashion...

The William Rast fall 2010 collection is modeled during Fashion Week Wednesday, Feb. 17, 2010, in New York. (AP Photo/Jason DeCrow) Credit: AP Photo/Jason DeCrow

This line -- helmed by Justin Timberlake, designed by pal Trace Ayala -- has a ways to go before it’s taken seriously as a creative brand and not just a “celebri-label." But it certainly has its own aesthetic: Southern country (hence the Dan’l Boone caps, Indian blanket ponchos and Confederate military jackets) mixed with rock ‘n’ roll (denim, leather, fringe).

Showing promise: a belted gray leather vest with folded strips, like little shingles, on the bottom. Simple, inventive, and almost makes us forget those frilly poet shirts, and capes pinned to one shoulder -- for guys! You can bring sexy back, JT, but take those other things away.

PHOTOS: Celebrities at New York Fashion Week

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