Fans of Melissa Gorga were lined up along the street for the grand opening of Gorga's Huntington boutique. Newsday's Rachel Weiss reports. Credit: Newsday/Kendall Rodriguez

Dozens of fans lined up along New York Avenue in Huntington Sunday for the grand opening of Envy, a fashion boutique owned by “The Real Housewives of New Jersey” star Melissa Gorga. Many dressed up in sequins and pink sparkles, and greeted Gorga with lively applause and cheers.

A line formed at the opening of Envy in Huntington,...

A line formed at the opening of Envy in Huntington, a store by Melissa Gorga of "The Real Housewives of New Jersey" fame, on Sunday. Credit: Rick Kopstein

Among the first in line were fans who set out in the early morning hours, while some traveled all the way from Albany to meet Gorga. 

“I’m a huge 'Housewives' fan,” says Jackie Walsh, 41, of Ronkonkoma, who arrived at 7:30 a.m. for the 10 a.m. opening. She made a shirt for the event, shouting out Gorga's husband by using sparkly pink letters to spell out, “I Love Joe Gorga.” She once traveled to New Jersey to see his comedy show, and also attended BravoCon at the Javits Center — so the half-hour drive wasn't so bad.

Melissa Gorga greets the first customer to enter, Jackie Walsh...

Melissa Gorga greets the first customer to enter, Jackie Walsh of Ronkonkoma, at Sunday's opening of her Envy store in Huntington. Credit: Rick Kopstein

Kathy Steiger, 48, brought her 17-year-old daughter, Tara, to the grand opening, leaving their Oceanside home at 4:30 a.m. to secure a good spot in line. They brought a beach chair and blanket to stay comfortable in the chilly weather, as they settled in for several hours before the store opened. 

Gorga was all smiles arriving to her boutique, which featured racks of both bright, summery clothing and neutrals for colder weather. Fans were let inside after Gorga gave a pep talk to her employees. 

“I’m so excited,” Gorga, 44, says before the doors open. “I've always said I wanted a store on Long Island. Always, always, always, So I'm so grateful right now and the energy outside is awesome.” She hugged, took photos and chatted with fans while they shopped, as the line outside only grew.

Melissa Gorga arrives for the opening of her store in...

Melissa Gorga arrives for the opening of her store in Huntington on Sunday. Credit: Rick Kopstein

The boutique opening was rescheduled from Saturday due to heavy rain. The sun was shining on Sunday, despite being a bit chilly. “I felt bad that it's cold outside, but they're waiting with blankets at 6 in the morning,” Gorga says. “I feel like crying, but I'm not going to! I'm very happy.”


Gorga describes her new 1,200-square-foot digs as, “Very chic, white and fresh,” with merchandise that’s “classy with a pinch of sexy.”

That description is a good match for Gorga’s own style icons, which run the gamut from Blake Lively to Jennifer Lopez. “They both dress impeccably,” she says. 

Melissa Gorga helps customers at the opening of Envy in...

Melissa Gorga helps customers at the opening of Envy in Huntington on Sunday. Credit: Rick Kopstein

The easy-on-the-wallet inventory includes trendy women's accessories, dresses and swimwear. 

Amanda Friet, 25, who traveled from Albany for the opening, purchased a cropped sweatshirt. Getting a chance to chat with Gorga was “amazing,” she says: “I'm like shaking right now.” Jennifer Pititto, 45, of Deer Park, bought some T-shirts for her daughters. She says Gorga is “so sweet.”

Still, the reality star predicts that jeans she’s stocked will be swoon-worthy. “There are so many amazing jeans. Everyone will be able to find a great pair of jeans to bring home with them. We have beautiful spring dresses and the Envy gear.” Her Envy-branded line of casual hoodies, T-shirts, sweatpants and more, “is a fan favorite.”

Jennifer Bianchi, of Hampton Bays, left, with daughter Ava Bianchi,...

Jennifer Bianchi, of Hampton Bays, left, with daughter Ava Bianchi, 22, center, also of Hampton Bays, and Melissa Isaacson, of Eastport, at Envy on Sunday. Credit: Rick Kopstein

What drew Gorga into the fashion business? “I’ve always loved fashion,” she explains. “I’ve always had an eye for it, and it’s fun for me. So, when I first got on 'Housewives,' people would ask me all the time where I got my dress, where I got my outfit, so I thought I should open my own store rather than sending people to other boutiques. That’s the mantra behind it all.”

And while Gorga appears to make looking stylish effortless, she’s looking forward to helping her customers get into the act as well. “It gives me such happiness when someone’s in here and they put something on and they feel so good and looks so good in the outfit they leave here in. That’s my happy place.”

As for her fellow New Jerseyite Snooki recently opening a shop in Huntington as well, Gorga is supportive. “Good for her,” she says. “I think it’s funny that we both picked the same town. Obviously our style's a little different and it might be a different shopper. But I’m happy for her and I think she’s great and I know she’s going to kill it here too. The Jersey girls are coming to Huntington!”

Envy by Melissa Gorga, 389A New York Ave., Huntington; 631-602-7133

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