MADE FOR THE SHADE

Deadly ultraviolet rays don't just attack from above. As boaters and fishermen know, rays reflecting off the water can zap unprotected parts of the neck, face and head. Seirus Quick Shade hats and ball caps, $24.99, come with a sewn-in SunDana -- worn down, it protects your neck; or pulled up, bandit-style, it provides full facial protection. The tan, gray-camo or digi-print fabric tucks neatly inside the hat when you get to shore. Look for Seirus at amazon.com.

GUCCI GIVES

The memory of Guccio Gucci, late founder of the famed Italian luxury brand, lives on in Gucci's new GG Flag Collection, a line of T-shirts, bags and other accessories ($250 and up) adorned with papa Gucci's initials. The initials come in a variety of flag prints. Best part -- 25 percent of the retail price benefits UNICEF's "Schools for Asia" and "Schools for Africa" programs (in addition to a $350,000 donation from Gucci); at Gucci shops and Gucci.com/unicef.

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