Pink Chicken in Amagansett offers colorful, fun clothes, accessories for...

Pink Chicken in Amagansett offers colorful, fun clothes, accessories for kids and women.  Credit: Pink Chicken/Erin Farley

At Pink Chicken, you’ll find unique Boho chic clothing for girls and boys, babies, women and mommy and me — matching outfits for moms and daughters.

Located in the parklike setting of Amagansett Square, the boutique also carries napkins and tablecloths, which can be coordinated or mixed and matched.

“No fuss, always stylish is something that we always think about when we are designing,” says founder Stacey Fraser. “We also like to think about infusing the spirit of a sunny day into everything we do.”

A former fashion designer for Ralph Lauren, Baby Gap, Tommy Hilfiger and Old Navy, Fraser took some time off when her second daughter was born and started making dresses for her girls out of the cherished vintage textiles she’d been collecting over the years.

“People would stop us and say, ‘That’s so cute. Where did you get that?’” she recalls.

Burnt out from so many hours spent in the office and away for work, Fraser relished the idea of having her own business, which began with her selling dresses wholesale. In 2009, she opened a tiny shop on Main Street in Amagansett and moved to the current space six years ago.

These days, Fraser is one of a several designers for Pink Chicken, which now boasts five stores.

“We have a lean and mean and scrappy team,” Fraser says. “It’s really been a true labor of love.”

For the past 13 years, Pink Chicken has been printing its own fabrics and each year commissions a couple of different artists whose designs are incorporated into its collection.

“One of the things that people like about us is our original pattern work,” Fraser says. “We always have a vintage inspiration. So, there’s a familiarity when people see our prints and a quirkiness to it.”

Integral to Pink Chicken’s mission is giving back. At the end of each season, excess clothes are donated to Baby to Baby, Good Plus Foundation, and other organizations. To date, the company has given away 28,000 pieces of clothing.

And come November, they’ll be starting a new initiative that aims to inspire giving back in children.

Prices start at $40 for girls’ organic cotton leggings and go up to $342 for women’s silk dresses.

Pink Chicken is located at 14 Amagansett Square, Unit D, in Amagansett. The shop is open 10 a.m. to 6 p.m., Monday to Sunday; 631-267-5340, pinkchicken.com.