Growing up in the Midwest, Heidi Humes didn’t get to chill all the time at ocean beaches. Now, the self-described “lover of all things beach“ is sharing some of her favorite things at Sunshine Amagansett, a lifestyle and wellness boutique.
The shop is an eclectic mix of women’s wear to products for the home, furniture, fun stuff for kids, artwork and more.
“It’s kind of just modern Hamptons living,” says Humes, adding that she tries to have something for everybody.
Sunshine carries clothes made specifically for the store, many made by women in Mexico and India. Accessories include totes, purses, hats, sunglasses, and jewelry, including a summer necklace made by a women’s collective in Keny.
In swimwear, Sunshine sells only JADE, a sustainable, women-owned California brand. “They don’t overproduce and they’re very thoughtful with their ethical production of their collection,” Humes says. “But, it’s also just beautiful and high quality. And I live in it.”
The home section features wind chimes, baskets, glasses, carafes, soy candles, pillows, beanbags, blankets, tables, and stools. A selection of books includes coffee table and travel books and a variety of inspirational tomes. An apothecary section offers beach oils, sun balm lotions, hair products and candles, made primarily by women-owned and run small labels.
For kids, there are nostalgic coloring and arts-based products, crafts from Mexico, wish paper, coloring posters and Fortune Teller Fish.
Come winter, Humes closes shop and heads to Tolum, Mexico to do a pop-up shop and product development with women handcrafters.
“I go back and forth during the off-season here and utilize their high season as a way to keep Sunshine going,” she says.
Every Saturday through Labor Day, Sunshine hosts day-long outdoor events with nutritionists, designers, and others.
Being part of the community is key to Humes, who has a food pantry outside the store that, she says, is “fueled by the good people that come to Sunshine.”
Prices start at $5 for lip balm and go up to $8,000-$10,000 for artwork. Sunshine is located at 303 Main St., Amagansett. The boutique is open Thursday to Monday, 10 a.m. to 4 p.m; sunshineamagansett.com.