BLT chips come to market
Lays has introduced BLT-flavored potato chips. (April 9, 2012) Credit: Newsday/Erica Marcus
Cue the horsemen; the apocalypse is nigh. Frito Lay has introduced BLT-flavored potato chips. Queries the news release: “What beats a classic BLT sandwich?” It responds: “The inconceivable dream of every taste bud come true: New Lay’s BLT potato chips.”
The chips contain potatoes, vegetable oil and BLT seasoning. BLT seasoning, it turns out, contains maltodextrin, salt, sour cream, sugar, tomato powder, natural flavors (including natural bacon-type flavor and natural lettuce-type flavor), spices, dextrose, whey, medium chain triglycerides, brown sugar and paprika extracts. Yum! Natural bacon-type flavor!
Amazingly, when I ripped open the bag, the chips did indeed smell like a BLT. And they tasted like regular chips would taste after your BLT had dripped on them.
Frito Lay also informed me that April is National BLT Month, and that the new chips were meant to honor that favorite American sandwich. But really how does it honor the BLT to market a product that reduces its sacred components to artificial flavors, a product that, ultimately, can replace it?
