How an LI brand became this year's hottest back-to-school purchase

The owner estimates his sales are in the $200 million range, serving boys predominantly in the seven to 12-year-old age bracket.

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'Familiar for a baseball player but built for back-to-school'
Americans are drinking less. LI bars are getting creative
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Crash victim remembered as devoted mother, teacher and friend
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Holy mackerel! Fish are in fashion this summer
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Atlantic Beach seaside club, hit by tornado, could reopen this season
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Valley Stream football player and '26 graduate dies at 18
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16 hidden restaurants worth seeking out on LI
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Ice cream spot opens 2nd LI location, with plans to expand
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Beloved neighborhood Italian eatery closes
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Woman dies when SUV crashes into pool
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U.S. Education Department wades into screens in schools debate: What to know
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Check into these LI boutique hotels for one night
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Cruise Long Island's shoreline on your own private boat
Private motor boat experience lets you take in LI's coastline
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Tornado in Atlantic Beach tears through beach club
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Emergency responders clean up storm debris
Nassau judge orders Long Island fire district to release settlement of lawsuit alleging sexual assault
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Moderna's cancer vaccine hits key goal in melanoma trial with LI hospital link
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Too much of a good thing? 'Jeopardy' spinoffs put the show in overdrive.
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'It's shocking': Feds drop probe into Hempstead public housing discrimination
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Nassau police break up street 'meetup' in Uniondale
Embattled school board member defeated in revote
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Former Penn State student from LI in court for drug trafficking case
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Homeless man convicted in LI fatal stabbing sentenced to up to life in prison
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Power restored in Uniondale after utility pole crash
LI girl's lemonade stand made $1,000 this summer. She spent it on school supplies for other kids.
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Where was LI's first movie theater? First multiplex? First drive-in? We have the answers and more.
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Police: Brothers found shot dead in Hempstead basement was a murder-suicide
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Gas line break closes Second Street in Mineola, police say
Protesters gather ahead of Trump's LI visit
After allegations of election fraud, Hempstead residents go back to the polls today
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Judge denies teachers' union bid to stop opening of LI charter school
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Road closures, tight security expected during Trump's visit to Nassau County
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