BE PATIENT.

Don't expect to be a success overnight. Striffler says he posted videos for a year before they started to take off.

KEEP THEM SHORT.

To keep viewers, make the videos a minute or less. "Attention span has dropped a lot," Striffler said.

BE YOURSELF.

Video creators with authentic voices seem to be most popular, says Aaron Zamost, YouTube spokesman. "They are very real, talk about things they like, upload videos on things they are doing."

QUANTITY COUNTS.

Upload frequently, Zamost advises. Build an audience, mention your videos on Facebook, Twitter.-

Suffolk County Sheriff Errol Toulon Jr. spoke with NewsdayTV's Ken Buffa about what life is like for the Gilgo Beach serial killer Rex Heuermann in jail. Credit: Anthony Florio; File Footage; Photo Credit: Newsday / James Carbone, John Paraskevas; AP / David Bookstaver, Clark County Sheriff's Office, Richard Drew, Mitchell Tapper, Don Ryan; Peconic River Sportsman’s Club / Kerry Goldberg

'He will be ... coming out of prison in a body bag' Suffolk County Sheriff Errol Toulon Jr. spoke with NewsdayTV's Ken Buffa about what life is like for the Gilgo Beach serial killer Rex Heuermann in jail.

Suffolk County Sheriff Errol Toulon Jr. spoke with NewsdayTV's Ken Buffa about what life is like for the Gilgo Beach serial killer Rex Heuermann in jail. Credit: Anthony Florio; File Footage; Photo Credit: Newsday / James Carbone, John Paraskevas; AP / David Bookstaver, Clark County Sheriff's Office, Richard Drew, Mitchell Tapper, Don Ryan; Peconic River Sportsman’s Club / Kerry Goldberg

'He will be ... coming out of prison in a body bag' Suffolk County Sheriff Errol Toulon Jr. spoke with NewsdayTV's Ken Buffa about what life is like for the Gilgo Beach serial killer Rex Heuermann in jail.

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