Mayor Michael Bloomberg joined the LeBron James campaign Friday when he said he would give "a big sales pitch'' to convince the pending unrestricted free agent to come to New York.

On his weekly radio show on WOR, Bloomberg addressed the LeBron situation, which was a major trending topic after James' Cavaliers, who had the NBA's best record in the regular season, were eliminated Thursday night in the second round of the playoffs by the Boston Celtics.

By NBA rules, the Knicks are not permitted to contact James - or even talk about him - until he officially becomes a free agent at midnight July 1. But the mayor certainly can.

And Cavs owner Dan Gilbert wasn't thrilled that he did. During his media address Friday at the team's practice facility in Independence, Ohio, Gilbert said he thought Bloomberg "had better things to do.''

It is believed that the Knicks would love both support and input from Bloomberg - after all, he is the billionaire that James strives to be one day - if or when they get the opportunity to begin the effort to lure him to New York. But Bloomberg, mindful that the Nets are planning a move to Brooklyn in two years and also have the salary-cap space to make James a max-contract offer, said, "I would never take sides on that, but I think it would be great for New York if he would come here.''

Added Bloomberg: "If asked, if he calls me and says, 'What's it like to live in New York?' I'll give him a big sales pitch for New York.''