It's all hush-hush on Virgin

British carrier Virgin Atlantic has appointed its first "whispering coach" to ensure that snoozing passengers go undisturbed on nighttime flights. Credit: iStock
If you have trouble sleeping on a plane, Virgin Atlantic may be the airline for you.
The British carrier has appointed its first "whispering coach" to teach crews on long-haul flights to speak in tones between 20 and 30 decibels to ensure that snoozing passengers go undisturbed on nighttime flights.
The whispering coach is part of the airline's campaign to promote its new Upper Class Dream Suites, high-priced lay-flat seats that the airline will roll out this spring on designated routes, including flights between New York and London.
"It's incredibly important that all Virgin Atlantic cabin crew have their skills honed in order to provide the most comfortable experience possible for our passengers," whispering coach Richard Fitzgerald said.