JetBlue marks 25th anniversary with major travel promotion

JetBlue is turning 25 and inviting travelers to celebrate by racking up rewards — one destination at a time.

The airline's new "25 for 25" promotion gives TrueBlue members the chance to earn up to 350,000 bonus points and 25 years of Mosaic status for visiting up to 25 unique JetBlue destinations by the end of 2025.

Each qualifying location unlocks a new tier of rewards. Members who reach 15 destinations earn 150,000 bonus points, 20 unlocks 200,000 and those who hit 25 receive the full 350,000 points and Mosaic status for 25 years. Mosaic, JetBlue's elite loyalty tier, includes perks such as early boarding and free same-day changes.

"With ‘25 for 25,’ we’re celebrating a milestone and inviting our most loyal customers to join the party in a big way," said Ed Pouthier, JetBlue’s vice president of loyalty and personalization, in a Wednesday news release. "JetBlue’s award-winning TrueBlue loyalty program is all about making travel more meaningful and memorable, and this promotion is a thank-you to the customers who’ve helped us reach 25 years of incredible growth."

The promotion comes as JetBlue expands its network, giving travelers more destinations to choose from as they work toward the 25-location goal. New cities on the route map include Madrid; Traverse City, Michigan; Norfolk, Virginia; and Wilmington, North Carolina. They join more than 100 destinations across the United States, Latin America, the Caribbean, Canada and Europe. Only JetBlue-operated flights qualify for the promotion. Blue Basic fares and codeshare flights are excluded.

To participate and earn rewards, members must register and complete travel between eligible airports by Dec. 31. Metro areas with multiple airports count as a single destination.

More information and full terms are available at jetblue.com/25for25.