New LI chapter of ad club launches survey

The Advertising Club of New York has launched its Long Island chapter with a survey designed to help it develop programs for the local marketing community, organization officials said.

Two years ago, Long Island chapter organizers joined forces with the 117-year-old club to establish a local resource for professional development as well as networking and mentoring opportunities, they said. Local marketing firms, educational institutions and the government agencies now are helping the group to reach as many Island advertising, marketing and media professionals as possible and encourage them to respond to the online survey, said Paul Levine, co-owner of Slightly Mad, a Northport advertising agency.

The survey can be found on the Advertising Club of New York’s web site: http://www.theadvertisingclub.org/

“The concept was not to impose a version of the New York chapter,” Levine said. “We felt it was important to approach existing agencies and media companies and say, look, here’s an opportunity to launch something of Long Island and for Long Island.”

The new club, which would fill the void left by a defunct Long Island advertising organization, will also help nurture students and newcomers to the field and keep talent on Long Island, Levine said.

“Wouldn’t it be great to involve young people coming out of universities and create a path and a link so that they want to stay on Long Island and become a part of this rich community?” Levine said.