DROPIT Live Reverse Auction Revs Up Fans at Formula One Season Opener; Plans to Offer Similar Experiences Across North America

Iconic Motorsport Brand Utilizes New DROPIT APP to Create Memorable Race-Day Experiences for Fans

MIAMI (PRWEB) May 01, 2018

Miami-based company, DROPIT, a marketing technology startup, continues its rapid global growth, by partnering with the Australian Grand Prix Corporation to kick off the 2018 F1® season at the Australian Grand Prix in Melbourne. Hundreds of thousands of fans had the opportunity to compete against one another in the DROPIT adrenaline-pumping live reverse auction for a one-of-a-kind race-day experience.

The live auction on the DROPIT mobile app runs simultaneously on large digital videoboards, various HDTV monitors throughout the venue, and users' mobile phones. Over 60 seconds, the price of the item rapidly drops with the first person to “swipe up” claiming victory. In Melbourne, DROPIT auctioned exclusive tickets to the official Grand Prix after party, a chance to watch the on-track action from the pit canopy, and behind-the-scenes tours of the track. Fans were able to get these experiences for a fraction of the starting price.

DROPIT is in talks with QuintEvents International, the exclusive operator of F1 Experiences™, F1's official experiential and hospitality business, to bring the same cutting-edge entertainment experience to F1 fans in North America. The experience will enable them the opportunity to bid for exclusive VIP packages that typically sell for upwards of $4,000.

“DROPIT was extremely well-received by fans at the race days in Melbourne,” said Keith Bruce, President of QuintEvents International. “I see an exciting future for the company and the popularity of the DROPIT mobile app, with tremendous potential to further ramp up an F1 relationship and reach a younger audience moving forward.”

“Partnering with leading global brands is a priority for DROPIT. Formula 1 represents the pinnacle of international motorsport and their plans to reinvent the digital experience for fans resonates with our vision to create adrenaline-pumping experiences that enable brands to form direct connections with consumers,” said DROPIT COO, Brendan Howell. “Our goal is to create immersive live experiences that fans will talk about well after the event. It’s a win-win for all parties involved.”

Since its founding, DROPIT has worked with major brands including the NBA’s Phoenix Suns, MLB’s Cactus League, Burger King and Air New Zealand, to name a few. The company has plans to expand its partnerships to NFL and NHL in the United States, and global brands worldwide.

About DROPIT, Inc.
With offices in Miami, New York, Montreal and New Zealand, DROPIT is the market leader in creating innovative fan experiences. Staging over 500 live auctions internationally, to date DROPIT has yielded previously unseen levels of user engagement in the marketing tech space. For more information, visit https://www.dropit.xyz.

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