New Wipster Tech Lets Every Company Be Their Own Video Agency

Video workflow and analytics products—including the industry’s first video HealthScore—enable companies to embrace and scale video across their organization

PORTLAND, Ore. (PRWEB) March 28, 2018

To help companies pivot to a video-first content strategy, Wipster, a video collaboration and publishing platform, announces Flow and Pulse, collaborative post-production workflow and video analytics tools that allow teams to scale their video investment and improve engagement across marketing channels.

Video Content, Simplified
Many video platforms include basic review tools and most publishing platforms (Facebook, YouTube, Vimeo, etc.) include their own audience engagement metrics. Yet, these platforms still require contributors to self-manage their project workflow in separate spreadsheets, and force marketers to log into countless tools to interpret the results. Wipster is the only platform to bridge these gaps so that teams can efficiently collaborate on video revisions, store them in a shared media asset library, publish videos across a variety of tools, and easily understand the results—all in one place.

Patrick MacFie, global director of media for Xero, is a sought-after speaker on video marketing, and had early access to Wipster’s Flow and Pulse tools. “At Xero, we’ve long understood the power of video in building a loyal and engaged audience,” said MacFie. “We’re excited to use products like Wipster Flow and Pulse that make video collaboration effortless, and connect the creative and publishing teams to the greater impact of their work.”

Transparent Workflow From Start to Finish
Wipster Flow guides modern teams—often working from different locations—through what would otherwise be a complex video review process. Contributors simply annotate directly on videos, and projects automatically move into actionable stages (in review, approved, etc.) so that teams know where to focus.

In addition to in-app publishing tools, Wipster Pulse provides the industry’s first comprehensive video HealthScore to visually surface the total audience impact of a video, eliminating the time-consuming task of gathering and interpreting analytics data across social media and video marketing channels.

Brands and retailers such as Recreational Equipment, Inc. (REI) are increasingly turning to video to engage, inspire and educate their customers. “We create hundreds of unique films a year, and being able to share them quickly and efficiently is a game changer,” said Alissa Hudson, REI’s media supervisor. “We’re excited about Wipster Flow because it makes it so much easier to manage multiple projects at once, push revisions out faster, and quickly iterate.”    

With the addition of Flow and Pulse, Wipster combines media storage, project management, collaboration, publishing, and analytics all in one platform, making it possible for companies of all sizes to embrace video as the cornerstone of their content strategy.

About Wipster
Wipster’s new Flow and Pulse tools are available now to demo and purchase. To learn more about the announcement and to get started with a free trial, please visit wipster.io.

For the original version on PRWeb visit: http://www.prweb.com/releases/2018/03/prweb15369623.htm