Stony Brook Medicine ad campaign launched

Stony Brook University has launched a regional advertising campaign for "Stony Brook Medicine," to promote its range of health care facilities on Long Island.

The effort, funded by the Stony Brook Foundation, will include $500,000 worth of  ad placements between April and June 30, spokeswoman Lauren Sheprow said.

The university has set up a web page including several of the TV ads it will run during the campaign, whose theme focuses on the importance of ideas and of the people who advance them.

“As Stony Brook’s trajectory soars and our image thrives both nationally and internationally, we want to raise awareness and better educate our community about who we are and what we do,” Dr. Samuel L. Stanley Jr., the university president, said in a statement.

The campaign "helps convey to our patients and everyone in our community the core benefits of what’s happening in Stony Brook Medicine.”

It includes television, radio, newspaper, magazine and online ads, telling the public that Stony Brook Medicine’s role is to provide "high-quality patient care, renowned medical research and healthcare education as Long Island’s premier academic medical institution."

The unifying concept of Stony Brook Medicine encompasses five Health Sciences schools – Dental Medicine, Health Technology and Management, Medicine, Nursing and Social Welfare – as well as Stony Brook University Hospital; and 35 community-based health care settings throughout Suffolk County.