Apple's new iPad goes on sale Friday

Let the wild rumpus start.

The customary storefront crowds are expected to gather as Apple's latest iPad goes on sale Friday. Long lines are likely even though customers could have ordered the new tablet computer ahead of time for first-day home delivery.

The third version of Apple's iPad will be available beginning at 8 a.m. local time. The new model comes with a faster processor and a much sharper screen. It also boasts an improved camera, similar to that of the latest iPhone.

For many customers, visiting a store in person -- instead of having one shipped -- offers a chance to mingle with other die-hard Apple fans.

Two years after the debut of the first iPad, the device's launch has become the second-biggest "gadget event" of the year, after the annual iPhone release. A year ago, thousands lined up outside the flagship Apple store on New York's Fifth Avenue. The device sold out on launch day, even though it didn't go on sale until 5 p.m.

Apple does its part to encourage a party atmosphere. In past years the company's retail employees have provided bottled water, coffee, bagels and even cupcakes to people in line. They've cheered and clapped as customers entered and left. Some customers bring lawn chairs and sleeping bags. Others dress as iPhones and iPads.

Some Long Island retailers selling the new iPad are preparing for high turnout. Lake Grove's Smith Haven Mall, which has an Apple store, is setting up stanchions in three separate areas and adding security for line control, mall management officials said.

Mall management at Walt Whitman Shops in Huntington Station said its staff "will support the upcoming Apple release as we always do by ensuring that business for tenants and customers is executed in an orderly fashion."

Target said customers looking for the new iPad will have to line up outside the store, and those first in line will be first to buy it. Target workers at each store will notify customers if they have enough inventory for everyone on line, said Kristy Welker, a Target spokeswoman.

With Keiko Morris