How to: Limit ad tracking on Apple devices

Pressing "Reset Advertising Identifier" on an iPhone generates a new, unique, non-personal and nonpermanent advertising identifier for the device. Credit: Handout
With the release of iOS 6.0 -- the operating system used in iPhones, iPads and iPod Touches -- Apple replaced its controversial Unique Device Identifier with Advertising Identifier, after it was discovered some developers were misusing information accrued with the former. Advertising Identifier limits but does not totally eliminate ad tracking on your device. Version iOS 6.1 gave users the ability to change their Advertising Identifier at will. Here's how.
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