The Intel sign is shown at Intel headquarters in Santa...

The Intel sign is shown at Intel headquarters in Santa Clara, Calif. (Dec. 12, 2011) Credit: AP

Intel Corp. is asking about $500 million for OnCue, the online pay-TV service that the world’s largest chipmaker developed before dialing back its ambitions, according to people with knowledge of the process.

Intel is seeking to secure a sale by year-end, said the people, who asked not to be identified because the talks are private. One suitor, Verizon Communications Inc., has begun talking with owners of broadcast and cable channels about terms for a streaming TV service, the people said.

A sale that meets Intel’s asking price would let the company recoup its costs as it retreats on a plan to enter the pay-TV business, while still supplying chips to the new owner. Samsung Electronics Co. and Liberty Global Ltd. also met with Intel, people said earlier. Intel’s TV efforts slowed under Chief Executive Officer Brian M. Krzanich, who took the reins in May and has focused on getting chips into mobile devices.

Laura Anderson, a spokeswoman for Santa Clara, Calif.- based Intel, declined to comment yesterday, as did Bob Varettoni, a spokesman for New York-based Verizon.

OnCue is able to provide pay-TV programming over any high- speed Internet connection, making it a threat to cable-TV services that deliver shows over dedicated lines installed by territory. Intel developed a system that includes servers, set- top boxes and applications that stream content to phones and tablets.

Bigger Footprint

Verizon, one of the biggest U.S. phone and wireless operators, runs the FiOS fiber-optic pay-TV service that competes with cable companies. OnCue would let Verizon sell pay- TV outside the current FiOS footprint. The company has been asking media companies if a streaming service would require new contracts for shows, or whether existing FiOS TV agreements could be amended to include the additional rights, the people said.

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