Berkshire Hathaway chairman and chief executive Warren Buffett has translated...

Berkshire Hathaway chairman and chief executive Warren Buffett has translated that twinkle into a gig singing with a band in a Geico commercial. (February 2010) Credit: AP

He's known as the Oracle of Omaha, the chief of Berkshire Hathaway, and now Warren Buffett has answered the call of his inner rocker.

The man whose common-sense approach to life and investing has made him a much respected financial adviser is featured prominently singing in a Geico commercial.

It's not just whimsy. Geico is owned by Berkshire Hathaway, which is owned by Buffett.

If the boss wants to sing. The boss sings.

Wearing an outfit much like those favored by Axl Rose of the band Guns N' Roses, Buffett's gentle baritone is audible in a video of the commercial on YouTube.

Will the third richest man in the world replace the much-loved Geico gecko as the pitchman who can carry a tune? Not likely. A costumed Gecko also gets some frame time in the commercial.

Buffett bought the outstanding Geico stock in 1996 to make the firm a subsidiary of Berkshire Hathaway.

As a pitchman, he joins a line of chief executives who have promoted their products, including the Tyson family for Tyson Foods, Dave Thomas for Wendy's and Jimmy Dean for Jimmy Dean Sausage.

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