No Chevy, GMC ads for 2013 Super Bowl
A long row of unsold 2007 Sierra pickup trucks sit on the back lot at a GMC truck agency in the south Denver suburb of Littleton, Colo., on Sunday, April 1, 2007. Credit: AP Photo
Don't expect any amazing Super Bowl commercial promoting the new Chevy Silverado or GMC Sierra during the next Super Bowl on February 3, 2013 like we saw in the last big game. In fact, don't expect to see any commercials from General Motors, reports the Detroit Free Press.
This year, the cost for a 30-second spot during the 2013 game is reported to be as much as $3.8 million for a single run, and that doesn't include the cost of creating and producing the commercials themselves, which can also involve pricey special effects. Of course, this could also just be a clever strategy to get attention with their absence anytime a news program or media outlet wants to discuss who will buying ads for the game. No doubt, GM's name will be brought up in many media-buy conversations and news programs for being conspicuously absent from the game.
